for your participation in our sales meetings over the past two years. Of
all the things we do at the meetings, the sales training sessions given
by Buford are the most anticipated. Each year our returning sales people
talk it up so much that our new reps really look forward to it. Though some
of them think they know what to expect, they are always blown away.
participated in sales meetings since 1980 and have seen quite a number of
speakers. The problem with most of them is they never say anything new.
They tend to preach the same old message; "make lots of calls and know
your product," etc. Most sales reps don't respond well to being told
what they already know.
on the other hand, offers a very refreshing and different point of view
on everything. The combination of costume and character sets the tone and
gets everyone's attention (this is typically the only Standing Room Only
session we have!). I've heard many comments from our reps that Buford is
more than just comic relief. Buford's "products" and inventions
are so creatively presented that I think our reps realize how boring a real
sales presentation can be. As you know, the delivery of a sales presentation
is as important as the content.
you can join us again in Palm Springs and "lay the word" according
to Buford on us. If you keep this up Buford may get to go to the orthodontist
and get his teeth fixed one day. Thanks again.
Corporate Vice President of Sales